Dead Sea beauty treatments have been rapidly rising in popularity. In addition to tourists flocking to the Dead Sea, many spas are offering Dead Sea Skin Care and Beauty Products
Clearwater, FL (PRWEB) February 3, 2006 — There is a hot new trend emerging in the ?let?s look younger? industry (aka ?health & beauty?). Thousands of tourists are traveling to the famous Dead Sea every year for the opportunity to bathe in its ?therapeutic? mud and water. Dead Sea beauty treatments are also becoming very popular at many day-spas and resorts around the world. And now you can find a Dead Sea cosmetics retail kiosk in the corridors of most shopping malls across America. So just what is all of the buzz about?
In actual fact, the buzz has been around for quite some time. The rich mineral mud and salts from the shores of the Dead Sea have been celebrated for their remarkable effects on the skin and body since ancient times. Even Queen Cleopatra was reportedly enamored with the Dead Sea?s amazing health benefits and used its distinctive minerals for her legendary beauty treatments. Back then, the reasons for these benefits were probably very mystical. But modern research has helped unlock the secret of how the Dead Sea might aid in rejuvenating the skin.
The Dead Sea region, situated between Israel and Jordan, is the lowest inhabited place on earth — at about 1,300 feet below sea level. Brewing under high pressure and intense exposure to the sun, the Dead Sea water contains the highest concentration of minerals when compared to any other sea or ocean water in the world. Among its diverse minerals are familiar ones like Calcium, Magnesium, Potassium, and Bromide.
These are, of course, the same minerals that are in your skin naturally, and a gradual lessening of these minerals over time may be a contributing factor in the deterioration of the skin?s appearance (no need to elaborate on this ?deterioration?, as many of us gaze into the mirror every day to analyze every miniscule wrinkle or blemish that gets attributed to aging). It would make sense that replenishing the skin?s natural elements can help to rejuvenate and maintain a healthy appearance, and perhaps bring us back closer to the long sought-after characteristics of ?baby skin?.
So if the benefits of Dead Sea cosmetics are as good as their reputation, one might wonder why this category of beauty treatments hasn?t been more widely used or promoted.
?It may simply be a matter of timing and demand,? comments Matt Webb, who is the President of Deluvia Dead Sea Products, a company in Clearwater Florida that manufactures and distributes a line of Dead Sea cosmetic products.
?Use of Dead Sea based products in the professional spa industry has been increasing for several years, and many consumers are seeking more natural-based treatments to improve the health and appearance of their skin,? says Webb.
A typical Dead Sea facial at a spa may cost as much as fifty to one hundred dollars or more. Clients who might only make it to a spa occasionally can now pamper themselves at home, in-between professional treatments. And as the popularity increases, the over-the-counter prices of these ?home spa? treatments are proportionately decreasing, making what was previously an exclusive beauty product more accessible to the everyday woman (or man, as more and more men are also upgrading their skincare regimens).
Deluvia?s introductory Dead Sea facial kit, for example, retails for about forty dollars. It includes four items that can be used together as a skincare system, including the mud mask, a facial cleanser, toner, and moisturizing cream, each containing Dead Sea minerals.
?We believe that Dead Sea minerals are the next ?Aloe Vera?, and as it becomes more affordable, we predict that over the next few years you will see this category of cosmetics being widely used by mainstream consumers, especially when considering the amazing results being reported to us by our customers,? states Matt Webb.
If the results match the ?buzz?, this may be worth giving a try. Dead Sea minerals are also used in a full range of skin care products, including exfoliating scrubs, soaps, natural bath salts, and more.
If you?d like to take a ?virtual? trip to the Dead Sea by trying one of these beauty treatments for yourself, Deluvia is now offering a free sample of their Dead Sea Mud Mask. They can be contacted at 1-877-DELUVIA (335-8842), or through their website www.DeluviaDeadSea.com .



